Strategy Director, OpenMind

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About Mindshare: A Leading WPP Media Brand

Mindshare delivers Good Growth for its clients. As “Growth Architects," we drive growth that benefits all stakeholders — better for people, planet, and business — by using media with intention. This approach creates more meaningful connections with consumers, increases consumer trust in the brand, and delivers better outcomes for all stakeholders.

Role Summary and Impact

The primary focus of the Strategy Director is the development of above-market media & connections strategies for Nestlé, across a range of different categories and brands, from brief to sign off, overseeing strategic alignment of activation across local teams.

Reporting to the Strategy Business Director, the successful candidate will work with a team of people from a range of specialists in the agency to develop insightful, impactful strategies. You are passionate and curious about media, brands and advertising and bring an interesting perspective to the team and clients. As a critical-thinker, you’re able to analyse information for insight and simplify the complex. The role involves senior client contact, on fast-paced, high-profile brands. It’s a great learning environment, with exposure to new and exciting industry developments and leading experts.

Skills and Experience

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

1. Core strategic and planning experience

• Proven track record of developing innovative communication strategies and effective media plans.
• Strong knowledge of all media and experience of planning across paid, owned and earned media.
• Can consider/incorporate creator and content strategies as part of the mix.
• Experience both of in-market and above market/multi-market media strategy and planning.
• A strong understanding of social and digital first activation strategies, with experience working with online communities a plus.
• Creative and innovative in approach, can progress projects and ideas.
• Experience of working on large brands and scaled projects.
• Ability to translate complex client challenges into clear, actionable strategic solutions.

1. Communication skills and teamwork

• Excellent communication & interpersonal skills including evidence of simple strategy design and presentation at a mid to senior client level.
• Clarity of communication.
• Experience of working within multi-disciplinary teams – from creative agency to channel, platform and data specialists.
• Has integrity with deadlines and deliverables, builds trust with clients and team.
• Builds strong connections with in-market and cross regional teams.
• Organised and can work at pace.

1. Audience, insight, tools

• Some experience with 1,2,3 PD and how different data can be used to fuel insight, planning and activation.

• Enjoys seeking out trends with an eye on what’s happening in media and culture that could be relevant for brands.
• Experience using, and understanding of application, of syndicated research tools, consumer research methodologies & techniques e.g. GWI, eMarketer, WARC, BrandWatch etc, as well as ability to quickly learn new tools, data and processes as required.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.  

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Please note this is a UK based role and requires individuals to have the right to work in this location

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

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